Work for CRS

DEPARTMENT: Educational Partnerships
SUPERVISED BY:  Director of Educational Partnerships 

POSITION SUMMARY:

The Educational Partnership Consultant is responsible for selling Fly Five social and emotional learning curriculum products and services to new and existing customers by initiating contacts and new business opportunities with potential schools and districts interested in social-emotional learning programs. This position assumes responsibility for developing qualified leads from marketing campaigns, conferences, webinars, databases, market research and other sources through calls and emails to contribute to new client engagement in their assigned territory. They will cultivate potential relationships by identifying the needs and timing around social emotional learning interest, providing information on the Fly Five program and closing sales according to the agreed upon quarterly and annual targets. The EPC will give face-to-face and virtual presentations and webinars on our programs, answer in-depth questions, and provide preliminary pricing and quotes. The EPC works under the direction of the Director of Educational Partnerships and in close collaboration with the Director of Consultative Services and Training to develop new prospecting strategies and marketing campaigns to help further business initiatives in targeted markets and program areas.

West region includes: California, Nevada, Hawaii, Utah, Alaska, Idaho, Montana, Oregon, Washington, Guam (Pacific Islands), Wyoming.

THIS IS AN ONSITE POSITION LOCATED IN THE TURNERS FALLS, MASSACHUSETTS OFFICE.

 

PRIMARY DUTIES & RESPONSIBILITIES INCLUDE:

Lead Generation and Prospecting

• Develop an effective pipeline of leads, prospects and potential customers and track relevant information in Salesforce
• Qualify new leads and prospects by providing supporting program information, pricing, and presentations to potential customers in schools, districts, and agencies regarding effective practices with CRS programs and services
• Provide input and analysis on target areas for lead prospecting using CRM data, reports around past purchases, market trends, legislation and funding opportunities

Territory Sales and Account Development

• Works closely with Director of Educational Partnerships to achieve or exceed quarterly and annual revenue goals.
• Support opportunities to increase market share by delivering customized trainings, webinars and presentations on Fly Five and when appropriate cross-promotion and selling of other CRS products and services.
• Communicate information and prepare quotes as needed to provide support to existing clients regarding Fly Five products and services.
• Renews and expands CRS business and relationships with current customers and develops new business for programs and services.

Program and Market Knowledge 

• Develop and display demonstrated knowledge of CRS’ products, market trends, and competitive landscape
• Maintains knowledge of CRS’ products, market trends, competitive landscape and other factors influencing the market.
• Develops and maintains deep and positive relationships with school and district leaders, maintains knowledge of their initiatives, implementation practices and barriers.
• Represent Fly Five at conferences and events to support market presence, develop prospect and lead opportunities, and enhance the awareness of CRS’ programs and services.
• Attends and participates in national and regional conferences and events to support market presence, develop prospect and lead opportunities, and enhance the awareness of Fly Five and all CRS’ programs and services as required.
• Support customers in changes in products, including, but not limited to digital product purchases, license renewals and implementation strategies.

Maintain Expectations for Consultative Sales 

• Successfully complete the requirements for annual and on-going consultative sales training.
• Respond positively to coaching and support.
• Maintain and demonstrate accurate product knowledge and use of sales tools and resources.
• Demonstrate ability to pitch solutions and to close.
• Contribute to improvement opportunities 

Working Environment

• This is a full-time position that may require evening work
• Frequent travel by ground or air, sometimes extensively
• Must have access to reliable transportation
• Teleworking position; must reside in territory and must adhere to CRS’ teleworking guidelines

 

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

• Four-year degree in education, marketing or similar field of study; previous experience as an educator or in educational leadership preferred.
• Able to learn and effectively use database and customer relations management (CRM) software, such as Salesforce, Hubspot, NetSuite and Google Suite and common software applications and web services such as Microsoft Office.
• Preference given to prior experience in a consultative sales and customer relations in K-12 education.
• Highly accountable for meeting performance expectations; goal oriented and flexible
• Diplomatic and skillful communicator (writing, emails, telephone)
• Empathetic listener and able to communicate with professionalism to a wide range of people and in varying positions of authority and under a range of circumstances.
• Respects and values diversity; represents CRS positively and professionally in interactions with clients, vendors, and the community at large in both real and virtual interactions.
• Regular and reliable attendance.
• Disposition is consistently professional, cooperative, and collegial as evidenced by workplace maturity, composure, perspective, transparency, reliability, integrity, and trustworthiness.
• Caring for and commitment to the mission, vision, and direction of CRS. 

 

PHYSICAL REQUIREMENTS:

• Ability to use a computer for up to 8 hours/day with breaks and lunch.
• Ability to talk on the phone for up to 4 hours/day.
• Must be able to lift up to 50 lbs.
• Ability to travel by ground and air, at times extensively

 

These requirements are representative, but not all-inclusive, of the knowledge, skill, and ability required to perform this job.  Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties.  Responsibilities, tasks, and duties of individual jobholders may vary from the above description.  Other duties, as assigned by the jobholder’s supervisor, may also be required.

IMPORTANT NOTE: As this is a new department, the candidate should expect this position description to evolve/change as we learn more in the first 1 to 3 years of implementation. 

 

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This is an onsite position located in Turners Falls, Massachusetts.

DEPARTMENT: Marketing & Communications
SUPERVISED BY: Director of Marketing & Communications

 POSITION SUMMARY: 

 The Marketing and Communications Project Manager is responsible for planning, coordinating and managing campaigns that promote CRS’ programs, products and services.  This position requires creativity, project planning and management, data collection and use and strong interpersonal skills.  This position will work closely with other members of a matrixed marketing team, (developers, designers) to determine the goals and outcomes of each project and how the activities fit in the overall marketing strategy for each program, product or service.  They are also responsible for using a variety of marketing and promotional tools to achieve the campaign’s objective and will be responsible for monitoring all phases of each campaign to ensure it runs smoothly.  They are responsible for working closely with the Director of Marketing and Communications to ensure each campaign’s effectiveness.  This position is also responsible for collecting and managing data to tell impactful stories in compelling, interesting and fun ways. This position is responsible for marketing and communication that raises brand awareness and recognition, increases desirability of CRS programs, products and services, ensures CRS and/or its programs achieves its annual goals and maintains and reinforces brand integrity. 

 
PRIMARY DUTIES & RESPONSIBILITIES INCLUDE:  

Planning, coordinating and managing campaigns for CRS programs and services 

• Work closely with the Director to develop detailed plans for promoting, advertising, and selling with the overall marketing goal for each product line. 
• Clearly articulate the measurable goals and intended results of each campaign.
• Develop and manage to deliverables timelines that cover the planning and design, development, testing and production of campaign and materials for an on-time launch. 
• Ensure each campaign includes a full-spectrum of digital, print and social media tools and activities (webinars, podcasts, etc)
• Collaborate with team members to monitor and ensure the effectiveness of each campaign by working with data analyst to review KPIs and ROIs of each campaign. 

 Writing, research and data use

• Write marketing and social media content in a clear, concise, crisp and compelling manner; free of grammatical and syntactical and spelling errors.  
• Excellent journalistic writing style 
• Write website content that maximizes SEO and social media posts that lead to engagement with the followers.
• Content writing that represents CRS and its programs, products or services accurately and in line with expectations for preserving brand integrity. 
• Inclination to learn and conduct research to enhance ability to present program, product and service in an accurate and well-informed manner.   Involve surveys in campaigns.
• Works closely with the Director/Lead manager to collect data that informs marketing efforts, can be used to increase leads and to tell compelling data stories that are relevant and important to current and prospective clients and present CRS as a leader in the SEL industry. 
• Collaborate with team members to monitor and ensure the effectiveness of each campaign by working with data analyst to review KPIs and ROIs of each campaign. 

Planning, Creativity and Resilience 

• Effective planning, follow-through, time management. 
• Takes and responds to feedback on marketing products 
• Turns new and imaginative ideas into reality by finding hidden patterns, making connections between incidents, events or trends and generating solutions. 
• Uses both conventional methods and critical problem solving to address each situation from a creative viewpoint. 
• Can communicate effectively with a wide range of stakeholders. 

 

 KNOWLEDGE, SKILLS & ABILITIES REQUIRED: 

• Bachelor’s degree in marketing, English, communications, journalism or related field 
• At least 3 years’ successful marketing project management experience 
• Excellent verbal and written communication skills  
• Creativity and strong work ethic 
• Strong organization, decision-making, and customer service skills 
• Proficient with MS Office Suite, SalesForce, HubSpot and Google Suite 
• Experience overseeing newsletters and blogs and a solid understanding of the social media universe, including Facebook, YouTube, Twitter, LinkedIn, Instagram, webinars and forums.Ability to work well in a highly collaborative environment 
• Regular and reliable attendance 
• Appreciates and values diversity.  Represents CRS positively and professionally in interactions with clients, vendors, and the community at large in both real and virtual interactions.

PHYSICAL REQUIREMENTS: 

• Ability to use a computer for up to 8 hours/day with breaks and lunch. 
• Ability to talk on the phone for up to 4 hours/day. 

 

These requirements are representative, but not all-inclusive, of the knowledge, skill, and ability required to perform this job.  Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. 

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties.  Responsibilities, tasks, and duties of individual jobholders may vary from the above description.  Other duties, as assigned by the jobholder’s supervisor, may also be required. 

 

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This is an on-site position in the Turners Falls, Massachusetts office.

 

DEPARTMENT: Marketing & Communications
SUPERVISED BY: Director of Marketing & Communications

The Marketing Manager works closely with the Director of Marketing and Communications to achieve the strategic marketing goals for Center for Responsive Schools,  measured by key performance indicators and return on investment in marketing efforts. This position is responsible for creating, implementing, and overseeing the impact of comprehensive and integrated marketing plans, such as product launches, digital, and print campaigns that identify new customers, support lead generation, and create promotions and engage ongoing customer return.  The Marketing Manager is responsible for marketing and communication that raises brand awareness and recognition that increases desirability of all CRS programs (Responsive Classroom, Fly Five, & Avenue A), products and services.

This is an on-site position in the Turners Falls, Massachusetts office.

PRIMARY DUTIES AND RESPONSIBILITIES

Oversee Marketing Initiatives

• Plans multiyear promotional and cross-promotional campaigns for all retail products and services that are aligned with strategic goals and milestones; oversees the production of print and digital materials to support those campaigns; and assesses the effectiveness of the campaigns to meet CRS’s annual goals using the rapid improvement model

• Drive campaign management for client acquisition programs across multiple channels

• Identifies new markets to inform marketing strategy 

• Build and manage content/editorial calendar(s) for organization collateral, website/blog/social media and other initiatives

• Provide support and assistance on press releases, presentations, events, and conferences to include CRS’s national conference

• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

Lead Generation and Sales Support

• Make use of calls to-action, landing pages, and lead generation content to grow new leads, including marketing-qualified leads
• Create effective, compelling positioning, content (e.g. sales tools, messaging, product videos, website copy, blog posts and other campaign suite materials) to articulate the benefits of our products to the world in an impactful and useful way
• Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition and sales revenue
• Work cross-departments to create sales-ready tools, including market-facing presentation content highlighting benefits of our programs to our clients

Market Research, Brand Integrity and Communications 

• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
• Understand the products and services offering and approach of key competitors:  communicate products and services differentiation to sales and provides input to the director of Marketing and Communications

• Conduct marketing surveys/interviews and/or focus groups on current and new service concepts through engagement with clients and membership communities to identify trends and make recommendations to the directors team 
• Adapt annual project plans to improve them based on data and the best use of innovations in technology and marketing practices

Project Management and Alignment

• Responsible for all aspects of projects, including:  meeting deadlines, time management, contingency planning, approval channels, and procedures, campaign analysis, and tracking/monitoring procedures
• Establish and articulate project scope, strategy, and objectives to internal clients, cross-department teams, and directors
• Manage creative production of online and offline marketing assets and campaign suite materials from initial concept to finished product and execution
• Work with project managers to develop campaigns to meet CRS’s annual goals

Other Duties

• Works in collaboration with the Director of Marketing and Communications to monitor and adjust the Marketing and Communication Department’s annual budget
• Assist the Director of Marketing and Communications in preparing materials and reports for Board meetings
• Other duties as assigned by the Director of Marketing and Communications

KNOWLEDGE SKILLS AND ABILITIES REQUIRED

• Bachelor’s degree in marketing, communications, or related field and minimum of 3-5 years related work experience in marketing and communications fields
• Event management experience
• Supervisory experience
• Knowledge of K-12 education and how schools work to better support the organization’s mission is preferred

• Excellent verbal and written communication skills
• Ability to develop and utilize appropriate methods and tools to support high quality marketing 
• Ability to work well in a highly collaborative environment; the ability to work effectively as a member of a multidisciplinary team; and a strong commitment to CRS’ core values of quality and integrity 
• Solid understanding of the strategic use of website, social media, and email for marketing purposes
• The ability to handle multiple tasks simultaneously while paying close attention to details 
• Travel required (approximately 10-20%) with the ability to work extended hours, sometimes over weekends, during conference events
• Proven skills in writing for a range of audiences to ensure impact.
• Proficiency with Microsoft Office, Google productivity software, Hubspot, & Salesforce. 
• Can communicate with respect and authority for a range of purposes, including, but not limited to promoting a healthy organizational culture, providing direct feedback and sharing decisions.  
• Regular and reliable attendance
• Disposition is consistently professional, cooperative and collegial as evidenced by workplace maturity, composure, perspective, transparency, reliability, integrity and trustworthiness.
• Appreciates and values diversity.   
• Represents CRS positively and professionally in interactions with clients, vendors, and the community at large in both real and virtual interactions.

PHYSICAL REQUIREMENTS:

• Ability to use a computer for up to 8 hours/day with breaks and lunch.
• Ability to talk on the phone for up to 4 hours/day.
• Ability to lift up to 30 lbs. on occasion.
• Ability to travel by airplane or automobile, at times extensively.

These requirements are representative, but not all-inclusive, of the knowledge, skill, and ability required to perform this job.  Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties.  Responsibilities, tasks, and duties of individual jobholders may vary from the above description.  Other duties, as assigned by the jobholder’s supervisor, may also be required. 

Apply